Face it, we all see more images all day long (on this thing called the internet) and take more pictures than ever before. The cameras keep getting better and better at every level. Our smartphone cameras are largely replacing the point and shoot cameras as our every day cameras.
The rapid advancement in camera quality is changing our industry faster than presidential candidates enter and drop out of the race these days. On one hand, it’s great to see the increased interest in photography, but, in reality, it’s an increased level in picture taking.
From the magazine “The Camera”:
“If we would have a camera tell the truth about people it portrays we have one simply got to master one elementary fact–one ungetoverable difference between the human eye (the photographer) and the glass of the instrument (the camera). One has imagination, and the other hasn’t”.
Oh by the way, this was from the May 1920 edition. Wow, nothing has really changed. A camera no more makes someone a photographer than a skillsaw and a hammer make me a carpenter. I was chatting with a good friend this morning (who happens to be a carpenter-call me if you need his number) who shared this pithy gem from an instructor:
“There are things you know, things you don’t know and things you don’t know you don’t know. The last one is what gets homeowners (insert amateur photographers) in trouble. They need to be smart enough to know when to call people who know what they are doing.”
We love photography! There is so much more to it than just getting a picture to “turn out”. Yes, today’s camera and wiz bang technology sure seems to make it easy, but that assures nothing. Our business ranges from highly creative striking portraits, to coordination/logistic challenging fast paced shooting (school dances, dance schools, sports associations) to complex location and wedding shoots, and now we are offering camera classes.
I often hear the question “Your pictures are beautiful, what kind of camera do you use?” Well, I read a great book recently, I wonder what word processor the writer used…
The art of photography is just that, art. Life inspires art, art can and does inspire life. Our cameras are simply the tools we use to capture life’s Milestones and Memories, it’s what we do.
http://www.pictureplace.com – 651-426-0232