Well I certainly hope not! I get asked this question frequently. My typical answer is: “Do YOU think I’m being replaced with technology?” The responses are fascinating. Friends ask from a base of empathy while customers ask almost panicked that “photographers” are being eliminated.
Photography has been evolving for over 150 years. The introduction of the Kodak Brownie camera surely marked the end of professional photography, or the introduction of the Single Lens Reflex cameras, or the autofocus point and shoot compact cameras, or the introduction of digital SLR cameras, or digital compact point and shoot cameras, or the introduction of camera phones, and now the new iphone 4s (with a truly amazing camera)…
More people than ever are taking pictures. That’s great. As technology improves, and cameras get better and better, it only stands to reason that everyone’s pictures will be better than ever which spells trouble for working professional photographers.
BUT, that is where true professionals will continue to innovate and deliver photography that is truly different.
Photography has no rules, but photographers that fail to gain any base knowledge fool themselves, and their clients sadly with sub-par photography, that they pass off as “awesomeness”, and gladly collect undeserved fees for the amateur work performed. If poor images weren’t bad enough, many of today’s aspiring photographers spend their time in post-production changing, warping and destroying images, rather than spending the time to learn how to shoot it right, or shoot it better in the first place. Just because cameras are easy to use, does not excuse a new photographer from having to learn a few things. If someone gives you all the answers to the test, you might get an A, but if you never attended one class, you’ll have learned nothing. Welcome to the jungle of professional photography today.
“Nature is constantly producing picture after picture upon principles of the most exquisite beauty, but nature is not lawless, but makes pictures in obedience to the aesthetic rule of unity in variety, the subordination of the many to one. Nature observes laws, why not the photographer?” – The Photographer, May 1920!
So here we are 91 years after this article was written, still dealing with the same issue. It is our job, no our calling as professional photographers to truly be artists, not just picture takers for our clients. Just as nature observes laws of beauty, we have what technology will never offer, an artistic eye. Our developed skill set affords us total command over our ability to shape and control certain elements (light, form and function) to create timeless images for our clients, and it is our way of making a dent in the universe.
Call Picture Place at 651-426-0232 to schedule a photography experience with a photographer that “gets it”.