Or does it? In 30 years of business, if there’s one constant, it’s that most photographers know what they are worth, and charge accordingly. A recent conversation led me to write this post. While on a commercial shoot this past week, I visited with a bride who saved $1000 by hiring a Facebook friend who is a photographer, instead of hiring me.
We had a great conversation, and oh how she wishes she would have spent the extra money. As the planning was unfolding, the groom, and her mother were convinced most photographers just charged too much. As a result, she has pictures that she just doesn’t love, and that makes her sad. As it turns out, her photographer had only done a few weddings, and was not able to handle the timing, lighting and logistics of the day.
I won’t dwell on the value that experience, training, skills, awards and professionalism add to a fantastic wedding photography experience. I know what that is worth.
Cheap just isn’t always the best decision. Sure, I’ll fill up my tank at whichever station posts the lowest price, but we’ve all gone the cheap route on something only to regret the decision at some point. A friend recently bought a knock off, lame excuse for an mp3 player for his daughter, instead of the iPod she was hoping for. He saved $50, and felt horrible when he saw the look on her face when she unwrapped the gift. He made her keep it, but after 3 months, you guessed it, they were off to the Apple store to buy the real deal.
He got a do-over, not all photography is so easy to replace. Buyer beware is the one thing commonly overlooked today when choosing photographers. Everyone seems nice, everyone’s pictures look amazing. You owe it to yourself to make certain you are hiring the right photographer, it’s just that simple.
I have the opportunity to mentor several photographers who are working hard on figuring it out, and that’s great. It’s the growing number of photographers, that “don’t know, that they don’t really know” what they are doing that is troubling.
Call me anytime to discuss, Barry, 651-426-0232 www.pictureplace.com